Change is constant and accelerated at the moment. If you're a business leader or content strategist and looking for the next smart read to add to your list, look no further than this book launch. We're delighted to launch Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap!


In today’s economy, marketers need a new strategy to earn trust, act with transparency, and help consumers and citizens make confident decisions. But undermining confidence is cynicism: it erodes trust in the media, government, public institutions, and consumer brands. To regain the trust of consumers and citizens, marketers talk about empathy and authenticity. But how do you get beyond those buzzwords? Give more control to your audience—and they’ll put more trust in you.

In an actionable framework focused on voice, volume, and vulnerability, this book will teach you how to employ concrete tactics to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism toward something far more productive: hope.



We're excited to host Massachusetts author and leader Margot Bloomstein as she launches her book! Margot is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. She teaches content strategy, is a speaker and strategy advisor, and the other of two other books on content strategy and brand trust. Margot will be joined by journalist, columnist, and teacher Lylah M. Alphonse, Rhode Island Editor for The Boston Globe.

This is going to be a deep, bold, and fascinating discussion about how to make branding and messaging transformative and hopeful, which is incredibly timely given our current climate. Set a reminder on your calendar right now and be sure to register for the event today. This Event is a Zoom webinar for the safety of our guests and audience. Please pre-register for the event by clicking here.