The Silver Unicorn Bookstore

We are Acton's independent bookstore. Located in the heart of West Acton Village, The Silver Unicorn Bookstore serves customers of all ages.

We'll serve you by stressing convenience, curation and community. We want our humble little bookstore to be a meeting place for everyone in the Acton community and beyond.

The Silver Unicorn Bookstore was founded and is owned by Paul Swydan. Formerly and always a sportswriter, Paul most recently wrote for FanGraphs and Boston.com, and has written for a variety of outlets, including The Boston Globe, ESPN the Magazine, Pitchfork and Baseball Prospectus. You can read more about Paul here.

Our humble little bookstore has been lucky enough to be featured in the news several times:

Read about us in:

- The Acton-Boxborough Beacon
- The Acton-Boxborough Beacon
- The Boston Globe
- The Boston Globe Magazine
- Literary Hub
- Forbes
- NBC News
- Shelf Awareness
- Boston Book Blog
- Publishers Weekly
- Scholastic News Kids' Press Corps.

- Dig Boston
- Shelf Awareness
- The Boston Globe
- The Boston Globe
- The Boston Globe
- The Boston Globe
- The Improper Bostonian
- ABA's BTW (Bookselling This Week) Newsletter
- Acton Real Estate's Newsletter
- The Heights

Listen to us on:
- A Bookish Home (podcast!)
- WICN's "Business Beat" show

Watch us on:
- WCVB's Chronicle:

- ActonTV's Talk of the Town:

- Finally, watch our video that shows how we transformed the store from when we took possession to a couple of weeks after we opened. The store keeps evolving, but this is a pretty succinct display of how things changed. All credit due to the amazing Michelle Jay for putting it together. If you need a photographer, definitely hire Michelle!